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What is a Case Study in Research?

How to design and run a research case study: its structure, and how to analyse qualitative and quantitative data for meaningful results.

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What is a Case Study?

Case Study research is a detailed investigation of a specific subject, such as an individual, organisation, event, or phenomenon, within its real-world context. It aims to understand complex issues, generate insights, and identify patterns that can inform theory or practice. Case studies are often used in social sciences, business, medicine, and education.

Purpose of a Case Study

The primary goal of a case study is to explore and describe an issue in depth. It allows researchers to collect rich data from multiple sources (interviews, observations, documents, and archival records) to form a holistic understanding of the case.

Types of Case Studies

  • Descriptive: Provides detailed information about a phenomenon.
  • Exploratory: Identifies questions or hypotheses for future research.
  • Explanatory: Explains cause-and-effect relationships.
  • Intrinsic: Focuses on a case of unique interest.
  • Instrumental: Examines a case to understand a broader issue.

Steps to Conduct a Case Study

  1. Define the research question and purpose.
  2. Select the case (individual, group, or organisation).
  3. Choose data collection methods (interviews, surveys, documents, observations).
  4. Collect and organise data systematically.
  5. Analyse the data to identify patterns and themes.
  6. Write the case report with findings and interpretations.

Advantages

  • Provides in-depth understanding of real-world phenomena.
  • Flexible and adaptable to complex research questions.
  • Allows triangulation using multiple data sources.

Limitations

  • Findings may not be generalizable to wider populations.
  • Time-consuming and resource-intensive.
  • Potential researcher bias due to close involvement.

Example Applications

  • Analysing how a company recovered from a crisis.
  • Studying educational reforms in a single school district.
  • Examining patient recovery in medical rehabilitation.

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